Amazon Prime Day is such powerful branding that even Amazon can’t contain it. Technically, the two-day sale event that kicks off the holiday shopping season on October 7 and 8 is known as Big Deal Days, but no one we know is calling it that. It’s October Prime Day, Autumnal Prime Day, Fall Prime Day, Prime Day II, or Prime Day Part Deux for the diehard Jim Abrams fans among us.
Whatever name you call it, this sales event will flood your feeds over the next 48ish hours. WIRED has spent the last several weeks combing embargoed spreadsheets to compile a helpful guide to the absolute best Prime Day deals on the gear our team of reviewers has tested, but we also like to take this occasion to do a little old-school web loggin’, offering helpful commentary on prices, trends, and the general state of American capitalism. Stay tuned through the closing bell for said commentary.
WIRED’s Featured Deals
Nearly everyone on the 15-person WIRED Reviews team will chime in throughout the event, but your Prime Day Live Blog hosts are:
