Sometime ago I published my first “Build in public” article about the first month since the release of my game on computer platforms, and today here I am again, this time to share some of the statistics of the release of that same game, but now on the Android platform, in the Google Play Store!
The numbers!
The game was released on July 31st and the date of the writing of this article is September 1st! The following numbers are about that period.
495 people visited the game details page and 13 people bought the game directly from the page, giving a 2,63% conversion rate.
This is a graph of amount of visits in the game page, and acquisitions per day:
In total the game had 23 orders, 8 refunds, totaling 16 “final sales”, giving a gross revenue of BRL 125,25 (something close to 23USD using todays exchange rate).
Insights
I must confess that I was expecting the game to perform better on android than it did on the computer platforms, giving its casual puzzler nature, but it still is not a bad result I guess!
I can see from the amount of people that visited the game page, that people have been finding and seeing the game, but the low conversion rate makes me believe that paid games have a hard time on the platform?
At the same time the number of refunds also makes me believe that I need to improve the game somehow! It is just a bit frustrating that I have no feedback from users on why they wanted to refund the game.
Maybe the game was just not their cup of tea? Or maybe there is something that they disliked and lead them to want their money back? I guess will never known.
Wrapping up
All in all, I am happy with the results, could it be better? Definitely, but it could also be way worse, this is the first time that I release a paid game on the Android platform so I am glad that people played my game and hopefully had fun!
For my next android game, I plan on trying a different approach, making it free, adding ads to it (in a non predatory way!) and provide an IAP to remove the ads, I have the feeling that this might make the game perform better.
If you wanna check the game out, take a look on it on Google Play: https://play.google.com/store/apps/details?id=xyz.cherrybit.minecart
Thanks for reading and following up my work, and as always, feel free to reach out anytime!
